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We will tell you whether these communities will care. If not, we say so and pass.
Or email harry@imerch.aiLibrary
Playbooks, guides and case studies from the iMerch team.
Launching on Reddit without getting removed
What Reddit's own rules say about self-promotion, what AutoModerator checks before a human sees your post, and the first four weeks of a presence that lasts.
Playbook9 minSep 23Creator amplification that isn't botting
Sourcing real accounts in your field, what to pay, and the difference a reply makes over a repost.
Playbook8 minAug 14Answering your way to authority on Quora
Which questions still get traffic, how long an answer should be, and when to link.
Guide6 minAug 110 → 14k members in five months
What a DeFi protocol did on Reddit and Discord, the spend behind it, and the two months that did not work.
Case study9 minAug 6Long-form that gets picked up
Publication submission, the first 200 words, and why the headline is the whole job.
Guide7 minJul 30The brief we ask you to fill in
The questions we need answered before a campaign starts, and why each one changes the work.
Template4 minJul 24A founder's LinkedIn, ghostwritten
Six months of posts for a B2B SaaS founder — the voice, the cadence, and the pipeline it opened.
Case study10 minJul 18Launching on Hacker News without breaking the rules
What actually qualifies as a Show HN, the guidelines a marketing team breaks first, and what to do with a launch that sank at four points.
Playbook8 minSep 23Getting cited when the buyer asks an AI
What an answer engine can actually read, which crawlers to let in, what llms.txt is and is not, and how to tell whether any of it worked.
Guide8 minSep 23Saying what you are in one sentence
The hour-long positioning exercise we run before any channel work: five questions in order, the sentence they produce, and the two tests it has to pass.
Guide5 minSep 23What to measure when there's no attribution
Community work rarely shows up in your dashboard. The four proxies that do, how to read each one, and what not to put in a board deck.
Playbook5 minSep 23
